Along with my content design work, I partnered with the All Turtles brand team to redesign Carrot’s marketing site. I took a content-first approach, shaping the narrative and messaging in content wireframes while the brand designers defined Carrot’s new brand expression and illustration style.
Since I was already neck-deep in the product, I was able to share insights and help the brand team build context, making for an even stronger art and copy partnership.
I also collaborated with the team on marketing testing initiatives, which included testing messaging variations via social media ads and creating lead-gen landing pages.
