copywriter. problem solver. always makes too much pasta.
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#RockTheLips

With a $0 budget, we set out to raise awareness for International Women's Day by asking women to wear red lipstick on March 8. The response? 8 million Twitter impressions, articles and social props from Christy Turlington, Michelle Phan, WaPo, and Mashable (front page!), and red lipped smiles from all around the world.

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Rock the Red

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